Please Join Us
Huddle is an opportunity for successful B2B marketers to meet fellow leaders, dig deep into top-of-mind issues, and establish meaningful, enduring connections. At this year’s event, we’ll gather together for interactive and open discussion on topics that will help you go further … as an organization, and in your own career.
We’ll dive into the world of content marketing, exploring a pragmatic approach to content and sharing best practices that deliver results. We’ll also discuss how a unique brand personality can help set your business apart, and put tools into practice to help you build a standout brand voice. And we’ll engage in discussions where participants will share their own stories of success and provide insight into what worked and what didn’t along the way.
Amber is a senior content marketing evangelist at LinkedIn, where she consults with LinkedIn’s business customers on building and executing high-performing content marketing strategies. As an entrepreneur and marketing leader, she has advised small businesses through Fortune 500 companies – including L’Oreal, American Express, JP Morgan Chase, Dell, Kraft Foods and Coca-Cola – as well as their executives on digital transformation and modern marketing strategy.
Wednesday, November 6
6:30 pm – onward
Thursday, November 7
Location details to follow.
8:00 am – 8:30 am
Reconnect and meet new faces during breakfast with your peers.
8:30 am – 8:40 am
Welcome and introductions
8:40 am – 12:00 pm
The Content Marketing (R)Evolution with Amber Naslund
Content Marketing has been a hot topic in the digital marketing world for the past decade or so, but it’s not just a buzzword. Content is the central vehicle for marketing in a digital age, so creating, distributing, and measuring our programs in meaningful ways is the only avenue for justifying future investments.
In this workshop, we’ll explore three pillars that shape our approach to content and the best practices that deliver results:
The brand and demand balance: Why leading businesses need both
The whitespace philosophy: Creating distinction in a noisy world
The measurement mess: How to track the right things
Through this discussion, we’ll bust myths and buck trends, setting the tone for a pragmatic, real-world approach to content marketing that emphasizes business value, scalability, and effectiveness.
12:00 pm – 12:45 pm
12:45 pm – 2:00 pm
Find your voice with DeSantis Breindel team members
The importance of a differentiated B2B brand has never been more critical, and yet, too often, B2B brands sound the same: always professional, rarely differentiating. The way a brand speaks to its audience sets the stage for all future interactions, and leaves a strong impression with readers and listeners. So, for B2B brands, transitioning from a formal to a more compelling writing style isn’t just smart — it’s imperative.
In this session, we will explore the steps to find and develop a powerful brand voice, using hands-on exercises to identify and build upon brand attributes, define writing principles, and put these into practice … leaving you with practical tools to build a B2B brand voice that stands out.
2:00 pm – 4:00 pm
Peer Sharing and Discussion
In this interactive, moderated discussion, attendees will share their own stories of success, providing insight into the challenges they’ve encountered, along with key learnings and takeaways.
4:00 pm – 4:15 pm
Here, you’ll have the chance to share personal highlights and key takeaways together as a group.